Whenever you think of a business, you always want to attract both local and international clients. One significant way is to find such clients online. It, therefore, means that you must have an online presence of your business and find a way of engaging them even as they purchase your goods or service.
However, you cannot glue anybody to your content if it is not of quality. But how do you make it worth your clients’ attention?
- Know your client
You have to know who your client is regarding their need, like and dislike and what they believe. Also, know which type of information they are looking for. Well, I don’t mean that you are going to fix yourself in everybody’s shoes. Know who your target is and address their needs. Remember, the new customers might get you when they Google using words common in your content. You have to work for SEO rating.
- Give direction
Google will direct new clients to your page when their search keywords can be found on your page. In most cases, they are looking for a solution to problems. After you have recommended several solutions to the problem in your article, give a call to action. For instance, you can direct them to your shop to get a product to solve the problem.
- Understand your intention
People have many problems that require a solution. You can always solve a few of them, not all. As you create content for your clients, be relevant to your intention. Don’t jump from one niche to another. Otherwise, you will be attracting several clients but keeping none.
- Offer breaks
Customers don’t have the whole time for you even if you offer the best solution to their needs. This means that you should make your content with breathers. Give some links and images in-between the reading. If you give a block, you are going to lose them.